Exempt dental clinics from penalizing: IDA-Deccan

Hyderabad: The Indian Dental Association (IDA), Deccan branch, on Monday urged the Minister of Municipal Government and Urban Development (MA&UD), KT Rama Rao, to exempt its members from the scope of GO Ms No 68, which does not allow commercial establishments in Hyderabad to display name signs on their roofs. The IDA Deccan branch has also urged MA&UD officials not to impose heavy penalties on dentists who use signs to advertise their dental facilities in Hyderabad.

The MA&UD in the Government Decree (GO), in addition to not allowing commercial establishments to display their name on the roofs of buildings, has authorized only one name sign, which must not exceed 15% of the facade of the building. It also banned the use of name signs with flashing lights, non-static lighting, and variable or rotating message devices because they distract motorists.

Based on these guidelines, the GHMC issued notices to dental clinics saying that they were posting two or more signs on their dental clinics or that they had kept illuminated signs, etc.

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“We are dental doctors and we have to display the ‘plus’ sign, which is an acknowledgment of doctors. The signage is not a lighting device to distract motorists, but GHMC unnecessarily sends notices to dental clinics and imposes heavy fines,” IDA, Deccan said in a letter to Minister MA&UD.

In addition, dental clinics have placed two or three very small size signs on their dental clinics, which will not affect anything. As the dental profession is not a commercial activity, we request that you exempt dental clinics from the scope of GO No 68 and direct the GHMC not to impose sanctions,” said IDA Deccan.

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Larry A. Schroeder